Rakuten is a Japanese company known for its wide range of services, kind of like a one-stop shop for shopping, entertainment, and tech. They started as an online marketplace but grew into a big global brand offering everything from e-commerce and travel booking to streaming and fintech services. Rakuten is also famous for its cashback rewards program, making it popular with shoppers who love saving money. They’ve even dipped into mobile and AI tech, always pushing to stay ahead in the digital game.